beaujolais nouveau chiffres de vente export inter-beaujolais

beaujolais nouveau chiffres de vente export inter beaujolais

Behind this title a little tout, I will tell you briefly the saga Love / Haine Beaujolais Nouveau.

And its transformation into trendy “New by Beaujolais”!

Foreigners (American and Japanese) love Beaujolais Nouveau.

Successful marketing campaigns in the 80s and 90s (with Paul Bocuse).

Yet in France, Beaujolais Nouveau is often considered a bad wine …

It is to meet a commercial demand that Beaujolais produced in quantity in the years 80/90, to the detriment of the quality.

© Inter-Beaujolais

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